Two Reasons Your Company Should Invest in Photography

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Whether you’re a competitive bricks and mortar operation or an online retailer, visual content is responsible for raising your brand awareness and enhancing online marketing efforts. Moreover, visual content helps you authentically connect your business with your new and existing customer base.

Brand awareness

You’ve made a substantial investment in your business and you’ve identified your key differentiators.  However, if you’re using stock imagery to identify with your brand, it may send the wrong message that you’re not confident enough in your own brand to accurately represent the benefits of your products or services. By producing original visual content, you will stand out in a crowded marketplace.

Perception is key and strong visual cues – even down to the subconscious level can greatly influence customer behavior.

Online Marketing

To optimize your online marketing efforts, search engine experts will espouse the virtues of planning an editorial roadmap of content updates to ensure that you’re continually refreshing your online content.

 Regularly updated visual content fairs well with content hungry search engine algorithms.  If text and visual content remains stale, your search engine results pages (SERPS) will begin to progressively rank lower. This also coincides with social media campaigns.

From 2016 to 2017 photography played a big role in online marketing success. Moving into 2018, photo and video content is continuing to trend upward among social media influencers.

 According to HubSpot’s 2017 Visual Content Statistics:

·     37% of marketers said visual marketing was the most important form of content for their business, second only to blogging (38%).

·     74% of social media marketers use visual assets in their social media marketing, ahead of blogs (68%) and videos (60%).

·     B2C marketers place greater importance on visual content than B2B marketers.

·     51% of B2B marketers prioritized creating visual content assets in 2016

Now is the time to consult your local photographer to create original visual content for your business needs.

For a Request for Quote (RFQ) from Ryan Shapiro Photography, please submit your information to my online form by visiting the contacts section.

Five Reasons Why You Need a Professional Headshot

Social media has taken on an impactful role in promoting our professional abilities and personal attributes that investing in a headshot is more important now than ever. Most social media platforms require a profile image and your online presence may go beyond your organization’s website.  Your headshots may be repurposed for other uses such as local speaking engagements, small business directories, online mobile apps or a second career.

Wondering if headshots are for you? Here are five reasons why you should consider hiring a professional headshot photographer:

1.    Visually represent your professionalism. If you look professional, potential clients and business associates that don’t know you personally will likely agree to a first meeting.

2.    Professional headshots give people an insight into your personality before they meet you. A smile portrays openness and approachability. A serious headshot conveys commitment and determination. Whatever the expression – it will match your personality.

3.    Your headshot will jog the memory of business contacts that you may have met at a business conference or corporate function. The visual cue when referencing your online headshot and recognizing you makes it more likely they will accept your “friend” or “follow” request.

4.    An up-to-date professional headshot gives people an idea of what you look like now. For most individuals that use old headshots from a couple years ago – it may have many questioning your authenticity when people don’t immediately recognize you.

5.    Headshots complement the skills and experience on your LinkedIn profile or online job boards, making you stand out from the rest. Your headshot is the first element that visitors see (on the left) when visiting your profile.

Professional headshots aren’t just for corporate executives anymore. Everybody can use one. A great headshot will effectively represent your unique personality and professionalism – hopefully leading to new business relationships and new opportunities.

Q & A with Realtor | Dee Kalasa

Headshot: Dee Kalasa

Headshot: Dee Kalasa

Q. How did you get started in the real estate industry?

A. I have always wanted to try real estate and have stopped and started a couple times. I finally committed to it, signed up and got my license.

I don’t have any regrets. As a real estate agent, we wear many hats- real estate consultant, therapist, friend, SME for all things real estate and everything else but I truly love engaging with my clients, learning about their needs and finding that dream home. A lot of my clients are also some of my best friends. So its been a win-win all around.

Q. How many years of experience do you have?

A. Enough years of experience to bring all of the knowledge and information my clients need when looking to buy or sell a home.    

Q. How do you differentiate yourself from other agents?

A. I am an extrovert and believe that I have a keen sense of intuition, which plays a very important role in my job as a real estate agent. This because sometimes or a lot of times, my clients will wait to reveal a very important aspect of their current lives which I am able to pick up on right away. Also, relationship builder is one of my strengths and i am able to connect right away with my clients. I am also very detail oriented and provide a lot of research and information to my clients which they really like.

Q. Do you have a specialty such as re-locations, buyers, or listings?

A. I am a buyers agent. I do also list homes but most of what I do is help my clients buy a home.

Q. What areas do you serve?

A. DC and MD

Q. What are your passions or hobbies outside of your career?

A. Traveling to new, exotic destinations, reading, and staying healthy which means I spend a lot of free time working out.

Q. How can you be reached?

A. Via email at deekalasa@gmail.com or by phone at 301-787-8622

Pet Portrait of Henry

Many people consider their dog to be a core part of their family and equally as lovable as their human counterparts.

Dogs bring us joy, happiness and healing. As such I decided to celebrate the love of our dog, Henry, by creating pet portraits of him. Henry is a handsome eight-month old Australian Shepherd (red merle).

He loves to go hiking and run off-leash in wide open fields. His favorite hobbies include playing tug-of-war, kicking his soccer ball around, and sniffing blades of grass.  We just recently began training him on how to catch a disc in mid-air. When he isn’t busy with all of his other activities, Henry likes to socialize with other dogs at the local dog park. His diet consists of kibble but he loves fresh organic vegetables and loves to eat peanut butter out of his Kong toy.

Henry

Henry

Meet Dr. Joseph Mancini, Jr.

My freelance photography business offers me the opportunity to meet with leaders in their respective fields.  Not only do I get to create professional headshots for them, but I develop new lifelong friendships. It is fulfilling to learn firsthand about my clientele and witness the successes they've created.

One such person is Dr. Joseph Mancini, Jr., Ph.D, CCHt. PLt., LBLt., M.S.O.D., M.S.W. Joe is a successful clinical hypnotherapist and author that is seeing his practice grow in the area of past life regression.  He just completed his soon to be released book entitled, 'I Comprehended All': Healing Narratives from Past-Life Regressions To the Civil War.

I recently captured Joe on video as he described his background and how it led to his new book.  Please view below and enjoy.