Two Reasons Your Company Should Invest in Photography


Whether you’re a competitive bricks and mortar operation or an online retailer, visual content is responsible for raising your brand awareness and enhancing online marketing efforts. Moreover, visual content helps you authentically connect your business with your new and existing customer base.

Brand awareness

You’ve made a substantial investment in your business and you’ve identified your key differentiators.  However, if you’re using stock imagery to identify with your brand, it may send the wrong message that you’re not confident enough in your own brand to accurately represent the benefits of your products or services. By producing original visual content, you will stand out in a crowded marketplace.

Perception is key and strong visual cues – even down to the subconscious level can greatly influence customer behavior.

Online Marketing

To optimize your online marketing efforts, search engine experts will espouse the virtues of planning an editorial roadmap of content updates to ensure that you’re continually refreshing your online content.

 Regularly updated visual content fairs well with content hungry search engine algorithms.  If text and visual content remains stale, your search engine results pages (SERPS) will begin to precipitously rank lower. This also coincides with social media campaigns.

From 2016 to 2017 photography played a big role in online marketing success. Moving into 2018, photo and video content is continuing to trend upward among social media influencers.

 According to HubSpot’s 2017 Visual Content Statistics:

·     37% of marketers said visual marketing was the most important form of content for their business, second only to blogging (38%).

·     74% of social media marketers use visual assets in their social media marketing, ahead of blogs (68%) and videos (60%).

·     B2C marketers place greater importance on visual content than B2B marketers.

·     51% of B2B marketers prioritized creating visual content assets in 2016

Now is the time to consult your local photographer to create original visual content for your business needs.

For a Request for Quote (RFQ) from Ryan Shapiro Photography, please submit your information to my online form by visiting the contacts section.